Long story short gamification works and should be adopted by IoT Air Quality Monitor and their Air Quality apps in order to achieve a behavior change.

What is gamification?

Gamification is adding game mechanics into non-game environments, like a website, a fitness app, or air quality apps to increase participation. The goal of gamification is to engage with users to inspire, collaborate, share, and interact.

Let’s take as an example Apple’s fitness app, those who wear an Apple Watch they know what I am talking about. Each month the application engages users by offering them a digital award, as a result, last month I had to burn actively 19.300 calories in order to win a shine yellow badge. On special days the app encourages you to complete a specific workout to win a special award like for the World Environment Day or Earth’s Day.

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