Over the past few years, I have been tweeting and posting messages on social media platforms about air quality and pollution issues around the globe and I have noticed that the more severe the message the greater the response from people (likes and/or retweets). The same technique is being used by newspapers and magazines to achieve greater impact.

From the one side, this is great and thank you for your support, but on the other side I wonder how can I reach more people?

I want to approach people who maybe aren’t aware of the air pollution crisis we are facing nowadays but I don’t won’t to scare them away or make them turn away from the problem just because it is inconvenient and requires some effort from our-side.

To achieve that I have been studying how politicians are targeting their campaigns to the crowd through the emotional intelligence, a common language everyone can understand regardless their social and economic status.

You would think that the possibility of a lung, heart disease or even death would be a strong enough motivator to induce actions against air pollution. Such logic is what lead us to try to chance other’ behavior with fear. Yet inconsequential positive feedback could drive action much more effectively than warning. We need to change the way we approach the problem.

Although my main aim here is air pollution I think this tactic must be applied to similar problems like climate change, plastic pollution, etc… from fellow environmentalists and citizens all around our planet. As a result I need your help to embrace this new approach. What do you think? I would love to read your comments.