Have you ever used an app that will help you relax? Well I have, one of them is Apple’s Breathe app that can be found in the Apple Watch since WatchOS 3. The idea behind the app is that a steady breathing technique will help you relax and hopefully reduce heart rate pulses. Great app but I think Apple or any other developer should combine Air Quality (AQ) data with their breathing/meditation app.
In a mockup that I designed based on Apple’s Breathe app (I chose Apple’s Breathe app for its simplicity and effectiveness), I placed the Air Quality Index (AQI) information inside the app and depending on the AQ at that period the user will be prompted to avoid breathing deeply when the AQ is unhealthy or to adjust the duration when the AQ is good and start. In case the AQ is unhealthy a reminder will notify the user to come back for a breathing session later when the air is healthy enough for deep breaths.
This method makes more sense for everyday people. The average user doesn’t understand complex scientific numbers/terms or how to act when AQ is depleted, for this reason, this is a great way to engage people to take a closer look at the air quality. Air quality data can be obtained from outdoor reference stations/monitors (less user accuracy) or indoor air quality monitors (better user accuracy).
Meditation/Breathing apps like Calm, Headspace, Relax Melodies, etc have had over 52 million downloads and with a compound annual growth rate (CAGR) of 43%.
I believe that services are the next big thing in the air quality industry and in order to offer something new we have to think out of the box and help people understand via real-life actionable data. There are a lot of consumer air quality monitors that could benefit by adopting my idea and embedding it into their app. Statistical data seem to indicate that costumers will love it.