Do you remember the Tamagotchi from the 90s? A small and portable digital pet that you had to take care of in order to keep it “alive”?

Wouldn’t it be great to create the same pet but with the only difference that it breathes air and air quality information is taken into account in order to determine its survival chances? I think it will engage people and help them not to get accustomed to the presence of poor AQ. Poor air quality can be due to the presence of particle pollution but also high CO2 levels indoors which will make the character sleepy.

A while ago, I wrote a similar article on Gamification and Air Quality. Same approach but even more fun! Kids will definitely try to keep the character alive, and it doesn’t even require hardware as it can be an app on your phone. Outdoor air quality data are available all over the world, so there is no problem there, but we need to think about how to implement indoor AQ data into the algorithm that calculates Tamagotchi’s health. Remember we spend most of our time indoors.

In this case, a small wearable monitor would be the best. However, 3rd party companies with Indoor AQ monitors will need to give access to the application that runs the companion character. That way, the character can be updated and engage with the user more often based on real data.

A software service will rise here as the company that decides to commercialize such a feature will have to build something similar to what Amazon, ecobee, or Apple with HomeKit provides in order to feed the app with air.

I don’t like the name Tamagotchi a lot, plus there are some copyright issues there, so let’s name our character Nicholas from the titular character of my kid’s books. Nicholas has superpowers and can see particulate pollutants. I cannot imagine a better companion!